Leveraging CRM technology to align patients to the right level of care for their health needs

In this session, you'll hear Olivia Goh Kidder, CRM director at Indiana University Health, discuss how the health system utilizes the Cerner clinically informed customer relationship management (CRM) offering, HealtheCRM, to execute targeted and personalized campaigns leveraging hierarchical condition category (HCC) coding to align patients to the right level of care for their health needs.

***The video for this session will no longer be available 15-minutes after the scheduled end time. You can visit the on-demand catalog after the conclusion of the event to view the session recording.

  • Date:Thursday, April 29
  • Time:11:35 AM - 11:50 AM
  • Session Type:Client HIT Talk
  • Content topics:Consumer, Patient experience and engagement, Population health management
  • Client value driver:Patient experience
  • Learning objective 1:Discuss how Indiana University Health developed its campaign strategy to document and close HCC gaps.
  • Learning objective 2:Identify how Indiana University Health leveraged the HealtheCRM solution to segment its audience by utilizing HCC coding.
  • Learning objective 3:Describe how Indiana University Health personalized each communication to help better engage its segmented audience.
  • Target audience:Marketing, Patient access, Patient engagement
  • Challenge to solve:Delivering a healthier bottom line, Enhancing consumer access and experience
  • Solutions:HealtheCRM
  • Attendee type:Current client, Prospective client
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