Maximizing CRM system value through personalized outreach

In this session, you'll learn about how HealtheCRM, our clinically informed customer relationship management (CRM) system offering, empowers healthcare organizations to engage with their populations in a personalized way. Peter Yates, sr. director of HealtheCRM, and Anne Mumford, engagement services practice lead, will share lessons from the field.

***The video for this session will no longer be available 15-minutes after the scheduled end time. You can visit the on-demand catalog after the conclusion of the event to view the session recording.

  • Date:Thursday, April 29
  • Time:11:00 AM - 11:30 AM
  • Session Type:Solution overview
  • Content topics:Consumer, Patient experience and engagement, Population health management, User experience and productivity, CommunityWorks
  • Client value driver:Patient experience
  • Learning objective 1:Demonstrate how HealtheCRM can be used for patient engagement and outreach.
  • Learning objective 2:Discuss key decisions to make when planning outreach strategies.
  • Learning objective 3:Identify the benefits of segmentation and personalization to help improve outcomes.
  • Target audience:Marketing, Patient access, Patient engagement
  • Challenge to solve:Enhancing consumer access and experience
  • Solutions:HealtheCRM
  • Attendee type:Current client, Prospective client
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